SEO Tip Number 3
Adding Long-tailed tags to your YouTube Videos
The third SEO tip to bear in mind when creating a really successful YouTube video, is remembering to add in some long-tailed tags. So far, Chris has provided some insight into how best to optimise your video by giving it an effective title, and how to add links in the description box, giving your video more credibility.
This third tip is a great way to ensure that no matter what a person types into the YouTube search bar, your video will be one of the first to appear in the search results. Once you have uploaded your video to YouTube, you will be given the opportunity to fill in various sections and make changes to the video before it is published.
Underneath the description text box, there will be a section that reads ‘Tags;’. It is in this box that you can add various tag words to accompany your videos details. The reason tags are valuable to videos is that, according to YouTube, tagging is one of the most important ways to rank your videos highly in the YouTube search results. This helps search engine users find your video in particular when searching.
The term tags simply refers to words or phrases that are seen as being relevant or key words that relate to the content or company.
It is difficult to get across the videos entire content in a short video title, so adding tags provides another opportunity for your video to be searchable, and appear higher in the search rankings.
There are three types of tag that can be used; compound tags, generic tags and misspelled tags.
Compound tags are made up of several words combined together, for example; ‘film company in Barnsley’.
Generic tags refer to words relating to the subject and title of the video, like ‘video’ and ‘film’ for instance.
Misspelled tags increase the likelihood of the video being found even if the user has typed quickly into the search bar, as the relevant words will then appear regardless of common spelling errors.
Don’t worry about articles such as ‘in’, ‘a’, ‘the’, as YouTube tends to ignore these words and doesn’t view them as being significant to meaning.
So, in terms of adding long-tailed tags, that’s all you need to know. Make sure you make all your tags relevant, get in a good balance of each type of tag, and don’t add tags in if they aren’t significant to the video content. Happy tagging!